Document Type

Journal Article

Department/Unit

Department of Marketing

Title

Les effets de la révélation du pseudo-parrainage sur les attitudes envers la marque du pseudo-parrain

Language

Other

French

Publication Date

2010

Source Publication Title

Recherche et Applications en Marketing (French Edition)

Volume

25

Issue

2

Start Page

51

End Page

68

Publisher

SAGE Publications

DOI

10.1177/076737011002500203

Link to Publisher's Edition

http://dx.doi.org/10.1177/076737011002500203

ISSN (print)

07673701

ISSN (electronic)

20512821

This document is currently not available here.

Share

COinS