http://dx.doi.org/10.1080/02650487.2004.11072888">
 

Document Type

Journal Article

Department/Unit

Department of Communication Studies

Language

English

Publication Date

2004

Source Publication Title

International Journal of Advertising

Volume

23

Issue

3

Start Page

337

End Page

359

Publisher

Taylor & Francis

ISSN (print)

02650487

ISSN (electronic)

17593948

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