http://dx.doi.org/10.1080/02650487.1996.11104644">
 

Document Type

Journal Article

Authors

Kara ChanFollow

Department/Unit

Department of Communication Studies

Language

English

Publication Date

1995

Source Publication Title

International Journal of Advertising

Volume

15

Issue

2

Start Page

152

End Page

166

Publisher

Taylor & Francis

ISSN (print)

02650487

ISSN (electronic)

17593948

Share

COinS