Document Type

Journal Article

Authors

Kara ChanFollow

Department/Unit

Department of Communication Studies

Language

English

Publication Date

1999

Source Publication Title

International Journal of Advertising

Volume

18

Issue

4

Start Page

537

End Page

554

Publisher

Taylor & Francis

DOI

10.1080/02650487.1999.11104777

ISSN (print)

02650487

ISSN (electronic)

17593948

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