Document Type

Journal Article

Department/Unit

Department of Communication Studies

Language

English

Abstract

Celebrity diagnoses can strongly impact public awareness and behaviour. This study aims to examine the public's perception of celebrities with serious illness in Hong Kong and the impact of media stories of ill celebrities on health awareness and behaviour. A survey using purposive sampling was conducted in April 2014. Altogether, 297 completed questionnaires were received. The public's perception of celebrity diagnoses was generally favourable. Respondents showed sympathy and support towards celebrities with serious illnesses. They tended to believe stories revealed by the ill celebrities rather than news coverage in media. This is the first study to examine public perception towards celebrity diagnoses and the impact of media stories of ill celebrities on health awareness and behaviour in a Chinese context.

Keywords

Attitudes, Celebrity diagnosis, Health awareness, Health behaviour, Hong Kong

Publication Date

10-2016

Source Publication Title

Journal of Communication in Healthcare

Volume

9

Issue

4

Start Page

256

End Page

266

Publisher

Maney Publishing

Peer Reviewed

1

DOI

10.1080/17538068.2016.1247128

ISSN (print)

17538068

ISSN (electronic)

17538076