Document Type

Conference Paper

Department/Unit

Department of Computer Science

Title

Social influence of product popularity on consumer decisions: Usability study of Flickr camera finder

Language

English

Abstract

"Product popularity" is in-depth explored in this paper, regarding its practical role within a consumer's decision process. Specifically, the usability evaluation of a novel product finder service (Flickr Camera Finder) shows that users more frequently consulted it, rather than a standard shopping site, to locate popular products. User comments further revealed their credibility concerns and tendency to trust the "popularity" from social resources. Design implications from the experiment are summarized at the end, indicating suggestive directions to integrate social media data to boost current e-commerce decision tools. Copyright 2010 ACM.

Keywords

Consumer decision behavior, E-commerce, Flickr camera finder, Product popularity, Social influence, Usability study

Publication Date

2010

Source Publication Title

Proceedings of the 15th international conference on Intelligent user interfaces

Start Page

297

End Page

300

Conference Location

Hong Kong, China

Publisher

ACM

DOI

10.1145/1719970.1720015

Link to Publisher's Edition

http://dx.doi.org/10.1145/1719970.1720015

ISBN (print)

9781605585154

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