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Theses/Dissertations from 2016

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Customer-company identification in service failure context :the role of service recovery, corporate social responsibility, and customer participation, Ho Yan Kwan

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Do emotional appeals always work in fund-raising efforts? :an explanation of schema congruity theory and emotion regulation on nonproft and for-profit fund raising, Connie Li

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Joint effects of VIP granting methods and non-VIP constomers' perceived similarity toward VIP customers on non-VIP customers' benign envy, Xin Yang

Theses/Dissertations from 2014

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Linking foreign parent-transferred knowledge with performance superiority :the effects of distribution capability, absorptive capacity, and market turbulence in emerging economy IJVs, Ran Chen

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Extending associative network theory :the role of affect in the bi-directional image transfer process, Aishwarya Paliwal

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Information sharing, ordinary capabilities and firm performance :the moderating role of market orientation, Moxi Song

Theses/Dissertations from 2013

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From evaluating people to evaluating products : the effect of ascription versus achievement mind-set in consumer decisions, Zhi Wang

Theses/Dissertations from 2011

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A self-based perspective for consumer-brand relationship : understanding the role of brand attachment in brand equity creation, Man Ching Kwan

Theses/Dissertations from 2010

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Antecedents and consequences of customer service experience : the case of theme park service, Ping Dong

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The effect of multiple co-branding : an exploration through associative learning theory, Xiaoxi Lian

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The effects of self-relevance of the comparison dimensions and social comparison orientation on consumers' purchase behavior, Conne Li

Theses/Dissertations from 2009

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The intention-based model of entrepreneurship in the Chinese context, Siu Chung Lo

Theses/Dissertations from 2007

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Investigating consumers' responses to prefixed brand names : the effects of feature perceptibility and familiarity on categorization judgment, Dengfeng Yan

Theses/Dissertations from 2006

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A study of team sponsorship : perceived team performance and presence of sports stars as cues affecting purchase intention, May Ki Heidi Ngan

Theses/Dissertations from 2005

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High tech entrepreneurship : an exploratory study of entrepreneurial network competence in China, Qiong Bao

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Customer relationship strength in relationship marketing : an investigation with empirical evidence from the insurance industry in China, Guicheng Shi

Theses/Dissertations from 2004

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Measuring the perceived service quality of group package tours in China : a conceptual model and empirical evidence, Xiaomin He

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Investigating the effect of integrated product relevance on consumer response toward arts sponsor, Tak Yau Poon

Theses/Dissertations from 2003

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Toward an understanding of behavioral intention to purchase through Internet : a study of online shopping in China, Ho Yi Carrie Tsui

Theses/Dissertations from 2002

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The role of perceived risk in the relationship between perceived service quality and intention to buy through the Internet : a study of online shopping in Hong Kong, May Mei-shan Cheng

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Sustaining satisfactory performance in joint ventures : the antecedents of IJV performance and the role of conflict resolution styles, Ling Xu

Theses/Dissertations from 2001

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Affect, perceived service quality, and satisfaction : assessing the moderating role of service setting, Ying Jiang

Theses/Dissertations from 2000

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Service quality expectations and consumer innovativeness towards technology-based self-service options : a study of Internet banking, Tak Hing Cheung

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The roles of trust and relationship commitment in buyer-seller relationships in the Chinese context, Choi Ping Lau

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Relationship quality in a Chinese setting : its antecedents, consequence, and moderating effects, Lee Lee Leung

Theses/Dissertations from 1999

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Responsiveness to affective appeals in public service advertising : the moderating and mediating roles of gender, age, and ad-evoked emotions, Wai Piu Cheung

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An image and motivation study of Hong Kong tourists to mainland China, Yuen Ming Fung

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Entry mode selection : the experience of small Hong Kong firms investing in China, Po Yuk Ho

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Consumer decision-making styles and the segmentation of the apparel market : a Chinese case, Shuk Yin Hui

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Brand naming practices in China : an exploratory research into brand naming porcess of companies in Guanzhou and Shanghai, Yi Zhang

Theses/Dissertations from 1998

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Store environment as a critical determinant of consumers' behavior : the case of supermarkets in Shanghai, Yin Ling Christabel Cheng

Theses/Dissertations from 1997

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Corporate entrepreneurship and ethical decision-making behavior of marketing managers, Long Fung Lewis Chau

Theses/Dissertations from 1996

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Adolescent cigarette smoking and social marketing, Kam Chuen Tam