Follow

Submissions from 2015

PDF

The roles of consumer ethnocentrism, animosity, and cosmopolitanism in sponsorship effects, Richard Lee and Marc Mazodier

Submissions from 2014

PDF

Should different marketing communication strategies be used to promote healthy eating among male and female adolescents?, Kara Chan, Yu-Leung Ng, and Gerard Prendergast

Submissions from 2011

PDF

Danish and Chinese adolescents' perceptions of healthy eating and attitudes toward regulatory measures, Kara Chan, Gerard Prendergast, Alice Grønhøj, and Tino Bech-Larsen

Submissions from 2010

PDF

The role of socializing agents in communicating healthy eating to adolescents: A cross-cultural study, Kara Chan, Gerard Prendergast, Alice Grønhøj, and Tino Bech-Larsenc

PDF

The interactive influence of country of origin of brand and product involvement on purchase intention, Gerard Prendergast, Alex S. L. Tsang, and Cherry N. W. Chan

PDF

Power, conflict, and cooperation: The impact of guanxi in Chinese marketing channels, Guijun Zhuang, Youmin Xi, and Alex S. L. Tsang

Submissions from 2009

PDF

A Hong Kong study of advertising credibility, Gerard Prendergast, Po-yan Liu, and Derek T. Y. Poon

PDF

Is a “star” worth a thousand words?: The interplay between product-review texts and rating valences, Alex S. L. Tsang and Gerard Prendergast

PDF

Advertising and promotions budgeting and the role of risk, Douglas West and Gerard Prendergast

Submissions from 2008

PDF

Social comparison, imitation of celebrity models and materialism among Chinese youth, Kara Chan and Gerard Prendergast