Document Type

Journal Article

Department/Unit

Department of Communication Studies; Department of Marketing

Language

English

Abstract

A study was conducted to examine how interpersonal norms, media norms, attitudes, perceived behavioral control, perceived barriers, and self-efficacy had an influence on healthy eating intention among adolescents. A probability sample of 544 adolescents aged 12 to 18 was conducted. Results indicated that girls had a more favorable attitude and intention toward healthy eating than boys. Healthy eating intention among boys was predicted by attitude, perceived behavioral control, perceived barriers, and self-efficacy, and among girls was predicted by perceived behavioral control and self-efficacy. Different marketing strategies to promote healthy eating among adolescent boys and girls should be adopted.

Keywords

theory of planned behavior, survey, Chinese, behavioral change

Publication Date

10-2014

Source Publication Title

Health Marketing Quarterly

Volume

31

Issue

4

Start Page

339

End Page

352

Publisher

Taylor & Francis

Peer Reviewed

1

DOI

10.1080/07359683.2014.966005

Link to Publisher's Edition

https://dx.doi.org/10.1080/07359683.2014.966005

ISSN (print)

07359683

ISSN (electronic)

15450864

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