Document Type

Journal Article

Department/Unit

Department of Communication Studies

Language

English

Abstract

Media richness theory predicts that managers, driven by the instrumental goal of task efficiency, choose media based on the match up of message equivocality and media richness. This study proposes that relational and self-presentational goals are also relevant in manager-subordinate interactions, particularly when messages differ in valence, and investigated 107 managers in Hong Kong. Findings with respect to traditional media show (a)media richness theory holds when messages are positive, (b) self-presentational goals are the most powerful predictor of media choice when messages are negative, (c) relational goals have some impact on managers’ media choice, and (d) complexity is a sensitive predictor of media choice. Thus, media richness theory can be improved by incorporating a broader consideration of relevant interaction goals and the constructs of message valence and complexity.

Keywords

media richness theory, communicative goals, message valence, task complexity, manager-subordinate communication

Publication Date

8-2004

Source Publication Title

Management Communication Quarterly

Volume

18

Issue

1

Start Page

76

End Page

93

Publisher

SAGE Publications

Peer Reviewed

1

DOI

10.1177/0893318904265803

Link to Publisher's Edition

https://dx.doi.org/10.1177/0893318904265803

ISSN (print)

08933189

ISSN (electronic)

15526798

Included in

Communication Commons

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