Document Type

Journal Article

Department/Unit

Department of Communication Studies

Language

English

Abstract

Looks at attitudes of Chinese adolescents to materialism, including the effect of age on materialism and the influence of family and peers. Outlines the values of Chinese culture: thrift, respect for parents, group orientation, social harmony, good manners, face, and academic achievement; these values could impact both positively and negatively on endorsement of materialistic values. Points out that parental expectations of their children’s material success have increased since the one child per family policy. Finds that older adolescents were more materialistic than younger ones, that more materialistic adolescents tended to communicate more with their peers and less with their parents, and that television (which now reaches 92 per cent of households) has no effect because the Chinese government’s strict rules about TV programmes’ content requires them to reflect traditional values.

Keywords

Values, Materiality, China, Adolescents, Parents, Television, Attitude surveys

Publication Date

2006

Source Publication Title

Young Consumers

Volume

7

Issue

2

Start Page

64

End Page

77

Publisher

Emerald

Peer Reviewed

1

DOI

10.1108/17473610610701510

Link to Publisher's Edition

http://dx.doi.org/10.1108/17473610610701510

ISSN (print)

17473616

Included in

Marketing Commons

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