Document Type

Journal Article

Department/Unit

Department of Communication Studies

Language

English

Abstract

Materialism and social comparison are important issues, especially in a Chinese context, and especially amongst adolescents. In this paper a theoretical model of the endorsement of materialistic values and social comparison by adolescents was proposed and tested. A survey of secondary school students in Hong Kong revealed normative peer influence and peer communication were positive predictors of social comparison with friends. In addition, motivation for advertisement viewing was a positive predictor of social comparison with media figures. Social comparison with friends and with media figures were both positive predictors of materialism. The implications are discussed, with recommendations for further research. © Society for Personality Research (Inc.).

Keywords

Adolescents, Cognitive development, Consumer socialization, Group and interpersonal processes, Materialism, Social comparison

Publication Date

11-30-2006

Source Publication Title

Social Behavior and Personality

Volume

2

Issue

35

Start Page

213

End Page

228

Publisher

Public Library of Science

Peer Reviewed

1

DOI

10.2224/sbp.2007.35.2.213

Link to Publisher's Edition

http://dx.doi.org/10.2224/sbp.2007.35.2.213

ISSN (print)

03012212

Included in

Communication Commons

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