Document Type

Journal Article

Department/Unit

Department of Communication Studies

Language

English

Abstract

Discusses the factors that determine a child's sense of materialism, and how this can be measured, based on face-to-face interviews with 246 children to measure their responses to 14 items; the background to the study is a concern that advertising may influence children to steal in order to buy advertised products. Reviews the literature relating to consumer socialisation, which shows that children understand the concept of possession and value it from a very young age. Concludes that Hong Kong Chinese children do not endorse strongly materialistic values; younger children were more materialistic than older children, and, contrary to the research literature, the current study found no gender difference in materialistic values. Finds also that mere exposure to television advertising and programmes does not contribute to greater materialism. © 2003, MCB UP Limited

Keywords

Children (age groups), China, Consumerism, Hong Kong

Publication Date

1-9-2003

Source Publication Title

Young Consumers

Volume

4

Issue

4

Start Page

47

End Page

61

Publisher

Emerald

Peer Reviewed

1

DOI

10.1108/17473610310813988

Link to Publisher's Edition

http://dx.doi.org/10.1108/17473610310813988

ISSN (print)

17473616

Included in

Communication Commons

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