Document Type
Journal Article
Department/Unit
Department of Communication Studies
Title
Directing the dialogue: The relationship between Youtube videos and the comments they spur
Language
English
Abstract
This study performs a content analysis of 207 YouTube videos and 45,759 comments about the Proposition 8 campaign in California. Specifically, we examine how a video's tone and focus are related to comment features. We find consistent support for the flow of information from topics mentioned in the video to topics addressed in commentary, as well as uptake of an uncivil tone from the video to the comments. Implications are discussed for promoting higher quality online information exchanges and the democratic merits of social media.
Keywords
Content analysis, Internet, politics, YouTube, social media
Publication Date
7-1-2013
Source Publication Title
Journal of Information Technology and Politics
Volume
10
Issue
3
Start Page
276
End Page
292
Publisher
Taylor & Francis
DOI
10.1080/19331681.2013.794120
Link to Publisher's Edition
http://dx.doi.org/10.1080/19331681.2013.794120
ISSN (print)
19331681
ISSN (electronic)
1933169X
Recommended Citation
Edgerly, Stephanie, Emily K. Vraga, Kajsa E. Dalrymple, Timothy Macafee, and Kai Fung Fung. "Directing the dialogue: The relationship between Youtube videos and the comments they spur." Journal of Information Technology and Politics 10.3 (2013): 276-292.