Department of Communication Studies
Directing the dialogue: The relationship between Youtube videos and the comments they spur
This study performs a content analysis of 207 YouTube videos and 45,759 comments about the Proposition 8 campaign in California. Specifically, we examine how a video's tone and focus are related to comment features. We find consistent support for the flow of information from topics mentioned in the video to topics addressed in commentary, as well as uptake of an uncivil tone from the video to the comments. Implications are discussed for promoting higher quality online information exchanges and the democratic merits of social media.
Content analysis, Internet, politics, YouTube, social media
Source Publication Title
Journal of Information Technology and Politics
Taylor & Francis
Link to Publisher's Edition
Edgerly, Stephanie, Emily K. Vraga, Kajsa E. Dalrymple, Timothy Macafee, and Kai Fung Fung. "Directing the dialogue: The relationship between Youtube videos and the comments they spur." Journal of Information Technology and Politics 10.3 (2013): 276-292.