Document Type

Journal Article

Department/Unit

Department of Communication Studies

Title

Directing the dialogue: The relationship between Youtube videos and the comments they spur

Language

English

Abstract

This study performs a content analysis of 207 YouTube videos and 45,759 comments about the Proposition 8 campaign in California. Specifically, we examine how a video's tone and focus are related to comment features. We find consistent support for the flow of information from topics mentioned in the video to topics addressed in commentary, as well as uptake of an uncivil tone from the video to the comments. Implications are discussed for promoting higher quality online information exchanges and the democratic merits of social media.

Keywords

Content analysis, Internet, politics, YouTube, social media

Publication Date

7-1-2013

Source Publication Title

Journal of Information Technology and Politics

Volume

10

Issue

3

Start Page

276

End Page

292

Publisher

Taylor & Francis

DOI

10.1080/19331681.2013.794120

Link to Publisher's Edition

http://dx.doi.org/10.1080/19331681.2013.794120

ISSN (print)

19331681

ISSN (electronic)

1933169X

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