Document Type

Journal Article

Department/Unit

Department of Communication Studies

Title

Media, social proximity, and risk: A comparative analysis of newspaper coverage of avian flu in Hong Kong and in the United States

Language

English

Abstract

This study uses the psychometric paradigm (Renn & Rohrmann, 2000; Slovic, 1992) as an analytic framework to analyze the risk dimensions being conveyed in media coverage of Avian flu in Hong Kong and in the United States between 2003 and 2007. A quantitative content analysis of The New York Times and South China Morning Post stories showed different patterns of avian flu related risk content coverage. The differences revealed that dimensions related to dreadfulness, catastrophic potential, uncertainty, and unfamiliarity were more emphasized in The New York Times than in South China Morning Post. The authors discuss the implications.

Publication Date

9-1-2011

Source Publication Title

Journal of Health Communication

Volume

16

Issue

8

Start Page

889

End Page

907

Publisher

Taylor & Francis

DOI

10.1080/10810730.2011.561913

Link to Publisher's Edition

http://dx.doi.org/10.1080/10810730.2011.561913

ISSN (print)

10810730

ISSN (electronic)

10870415

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