Document Type

Journal Article

Department/Unit

Department of Communication Studies

Title

There is water everywhere: How news framing amplifies the effect of ecological worldviews on preference for flooding protection policy

Language

English

Abstract

The purpose of this study is to examine the interactive effect of worldviews and media frames on policy preference. Using flooding as a case study, we examine the interplay of ecological worldviews and news framed as either emphasizing harmony with nature or mastery over nature on individuals' preference for flood protection policy. A total of 255 undergraduate students participated in a 2 (ecological worldviews: balance-with-nature vs. human-domination-over-nature) × 2 (media frames: harmony frame vs. mastery frame) between-subjects experiment. The findings indicate that both the balance-with-nature worldview and the human-domination-over-nature worldview have significant impacts on preference for flood protection policy. Furthermore, the harmony frame amplified the effect of the balance-with-nature worldview in supporting a natural approach to flood protection. In contrast, the mastery frame amplified the effect of the human-domination-over-nature worldview on the preference for a structural approach to flood protection. Implications are discussed.

Publication Date

9-1-2011

Source Publication Title

Mass Communication and Society

Volume

14

Issue

5

Start Page

553

End Page

577

Publisher

Taylor & Francis

DOI

10.1080/15205436.2010.521291

Link to Publisher's Edition

http://dx.doi.org/10.1080/15205436.2010.521291

ISSN (print)

15205436

ISSN (electronic)

15327825

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