Department of Communication Studies
As the workforce ages it becomes important to examine if there is misperception of creativity and age in work contexts. A laboratory experiment examined perceptions of the creativity of a team with both young and old workers and of a team composed entirely of young workers. Scripted videos portrayed such teams engaged in designing an outdoor advertising campaign. Altogether, 220 participants were randomly assigned to watch one of the video clips and complete a structured questionnaire. No significant differences were observed in the perceptions of the two teams' performance or of the quality of the resulting advertising proposal. In general, there was also no significant difference in the individual characteristics attributed to the four characters on the teams. However, participants aged 35 or above evaluated both teams and all four characters more favorably than participants aged 20–34.
perception, creativity, subjective evaluation, aging, teams
Source Publication Title
Journal of Creative Behavior
Hong Kong Baptist University
Link to Publisher's Edition
Chan, K., Hui, A., Cheng, S., & Ng, Y. (2013). Perceptions of age and creativity in the workforce. Journal of Creative Behavior, 47 (4). https://doi.org/10.1002/jocb.34