Department of Communication Studies
A qualitative study was conducted to investigate perceptions of environmental practices at hotels among tourists. A quota sample of 15 mainland Chinese and 15 English-speaking overseas tourists visiting Hong Kong were recruited for an interview. The results showed that saving energy, use of environmentally friendly materials, and not using single-use consumables were most frequently perceived as what a green hotel should do. Staying in a green hotel was perceived to benefit both the environment and the hotel guests. The most frequently mentioned negative attributes of staying in a green hotel were its premium price, lower comfort level, and inconvenience.
Services Marketing Quarterly
Taylor & Francis
First Page (page number)
Last Page (page number)
Link to Publisher’s Edition
hotel industry, environmental practices, public attitudes, qualitative method
Han, Xing, and Kara Chan. "Perception of green hotels among tourists in Hong Kong: An exploratory study." Services Marketing Quarterly 34.4 (2013): 339-352.