Department of Communication Studies
A qualitative study was conducted to investigate perceptions of environmental practices at hotels among tourists. A quota sample of 15 mainland Chinese and 15 English-speaking overseas tourists visiting Hong Kong were recruited for an interview. The results showed that saving energy, use of environmentally friendly materials, and not using single-use consumables were most frequently perceived as what a green hotel should do. Staying in a green hotel was perceived to benefit both the environment and the hotel guests. The most frequently mentioned negative attributes of staying in a green hotel were its premium price, lower comfort level, and inconvenience.
hotel industry, environmental practices, public attitudes, qualitative method
Source Publication Title
Services Marketing Quarterly
Taylor & Francis
Link to Publisher's Edition
Han, Xing, and Kara Chan. "Perception of green hotels among tourists in Hong Kong: An exploratory study." Services Marketing Quarterly 34.4 (2013): 339-352.