Document Type

Journal Article

Department/Unit

Department of Communication Studies

Title

Examining the internal aspect of corporate social responsibility (CSR): Leader behavior and employee CSR participation

Language

English

Abstract

CSR research predominantly focuses on external pressure, strategic practices, and outcomes, and neglects investigation of CSR as a dynamic internal process relying on employee involvement in its development and implementation. This study examined how corporate leaders increase employee participation in CSR activities via behavior (performance and communication) by testing a structural equation model guided by social learning theory. By online surveying 462 employees of a multinational chemical company, three management behavioral attributes were found to directly and indirectly affect employee CSR participation: role-modeling (leading by example), advocacy, and facilitation. The findings also suggest the success of a simultaneous application of multiple leadership styles in generating employee participation. Implications are discussed to address criticisms of CSR.

Keywords

CSR, Employee Engagement, Leadership, Social Learning Theory

Publication Date

4-1-2014

Source Publication Title

Communication Research Reports

Volume

31

Issue

2

Start Page

210

End Page

220

Publisher

Taylor & Francis

DOI

10.1080/08824096.2014.907148

Link to Publisher's Edition

http://dx.doi.org/10.1080/08824096.2014.907148

ISSN (print)

08824096

ISSN (electronic)

17464099

This document is currently not available here.

Share

COinS