Document Type

Journal Article

Title

Why celebrity sells: A dual entertainment path model of brand endorsement

Department/Unit

Department of Communication Studies

Language

English

Publication Date

4-1-2014

Source Publication Title

Journal of Advertising

Volume

43

Issue

2

Start Page

155

End Page

166

Publisher

Taylor & Francis

DOI

10.1080/00913367.2013.838720

Link to Publisher's Edition

http://dx.doi.org/10.1080/00913367.2013.838720

ISSN (print)

00913367

ISSN (electronic)

15577805

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