Department of Communication Studies
Shopping experience 2.0: An exploration of how consumers are shopping in an immersive virtual reality
Source Publication Title
Advances in Economics and Business
Horizon Research Publishing
Link to Publisher's Edition
Lau, Kung Wong, Pui Yuen Lee, and Hiu Fai Lau. "Shopping experience 2.0: An exploration of how consumers are shopping in an immersive virtual reality." Advances in Economics and Business 2.2 (2014): 92-99.