Document Type

Journal Article

Department/Unit

Department of Communication Studies

Title

Studying the strategic plan of advertising leaders in response to the impact of social media: A pilot case study in the leadership of advertising agency

Language

English

Publication Date

5-1-2014

Source Publication Title

Open Journal of Industrial and Business Management

Volume

2

Issue

2

Start Page

33

End Page

38

Publisher

Sciknow Publications

DOI

10.12966/ojibm.05.04.2014

Link to Publisher's Edition

http://dx.doi.org/10.12966/ojibm.05.04.2014

ISSN (print)

23724269

ISSN (electronic)

23724250

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