Document Type

Journal Article

Department/Unit

Department of Economics

Abstract

This paper extends prospect theory, mental accounting, and the hedonic editing model by developing an analytical theory to explain the behavior of investors with extended value functions in segregating or integrating multiple outcomes when evaluating mental accounting.

Publication Date

2010

Source Publication Title

Advances in Decision

Volume

2010

Start Page

1

End Page

8

Publisher

Hindawi

Peer Reviewed

1

Copyright

Creative Commons Attribution License

DOI

10.1155/2010/302895

Link to Publisher's Edition

http://dx.doi.org/10.1155/2010/302895

ISSN (print)

20903359

Included in

Economics Commons

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