Department of Economics
This paper extends prospect theory, mental accounting, and the hedonic editing model by developing an analytical theory to explain the behavior of investors with extended value functions in segregating or integrating multiple outcomes when evaluating mental accounting.
Source Publication Title
Advances in Decision
Creative Commons Attribution License
Link to Publisher's Edition
Egozcue, Martin, and Wing Keung Wong. "Segregation and integration: A study of the behaviors of investors with extended value functions." Advances in Decision 2010 (2010): 1-8.