Year of Award
Department of Management.
China ; Employee motivation ; Employees ; Hospitality industry ; Individualism ; Psychological aspects ; Psychology, Industrial
Applying the theoretical perspective of organisational identification (OI), in this thesis I explore how rising individualistic cultural values (ICVs) of employees affect their work performance in service industry of South China. I consider leader-member exchange (LMX) and its moderating effect on the association between rising ICVs and OI of employees, which may affect their performance. The hypotheses are tested using data collected from a large Hong Kong owned organisation in the hospitality industry in South China. The data show that ICV has a negative relationship with OI, which in turn can cause poorer employee performance of young generation workforce. The data also show that a relationship approach such as LMX can moderate the negative association between ICV and OI. From the empirical findings, there are practical implications for people management in South China business operations.
Includes bibliographical references (pages 130-144).
Leung, Wei Lue, "Individualism, organisational identification and performance :evidence from Southern China" (2019). Open Access Theses and Dissertations. 632.