Year of Award
2010
Degree Type
Thesis
Degree Name
Master of Philosophy (MPhil)
Department
Department of Marketing.
Keywords
Advertising, Attitudes, Consumer behavior, Consumers, Marketing research, Research
Language
English
Recommended Citation
Li, Conne, "The effects of self-relevance of the comparison dimensions and social comparison orientation on consumers' purchase behavior" (2010). Restricted Access Theses and Dissertations. 1167.
https://repository.hkbu.edu.hk/etd_ra/1167
Link to Abstract & Table of Contents
http://systems.lib.hkbu.edu.hk/cgi-bin/thesisab.pl?pdf=b24449453a.pdf
Copyright
The author retains all rights to this work. The author has signed an agreement granting HKBU a non-exclusive license to archive and distribute their thesis.
Comments
Thesis (M.Phil.)--Hong Kong Baptist University, 2010;Thesis submitted to the Dept. of Marketing;Includes bibliographical references (leaves 75-80)