Year of Award
Master of Philosophy (MPhil)
Department of Marketing.
Brand loyalty, Brand name products, Branding (Marketing)
Kwan, Man Ching, "A self-based perspective for consumer-brand relationship : understanding the role of brand attachment in brand equity creation" (2011). Restricted Access Theses and Dissertations. 1261.
The author retains all rights to this work. The author has signed an agreement granting HKBU a non-exclusive license to archive and distribute their thesis.