Year of Award

2012

Degree Type

Thesis

Degree Name

Master of Philosophy (MPhil)

Department

Department of Marketing.

Principal Supervisor

Fock, Henry

Keywords

Consumer behavior, Psychological aspects, Research

Language

English

Comments

Thesis (M.Phil.)--Hong Kong Baptist University, 2012;Thesis submitted to the Department of Marketing;Includes bibliographical references (leaves 81-91)

Copyright

The author retains all rights to this work. The author has signed an agreement granting HKBU a non-exclusive license to archive and distribute their thesis.



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