Year of Award
2000
Degree Type
Thesis
Degree Name
Master of Philosophy (MPhil)
Department
Department of Communication Studies.
Keywords
Advertising, Endorsements in advertising, Persuasion (Psychology), Psychological aspects
Language
English
Recommended Citation
Leung, Shuet Yan, "Effects of product involvement and endorser type : computer print ads in Hong Kong" (2000). Restricted Access Theses and Dissertations. 246.
https://repository.hkbu.edu.hk/etd_ra/246
Link to Abstract & Table of Contents
http://systems.lib.hkbu.edu.hk/cgi-bin/thesisab.pl?pdf=b16225387a.pdf
Copyright
The author retains all rights to this work. The author has signed an agreement granting HKBU a non-exclusive license to archive and distribute their thesis.
Comments
Thesis (M.Phil.)--Hong Kong Baptist University, 2000;Thesis submitted to the Dept. of Communication Studies;Includes bibliographical references (leaves 104-114)