Title
Television advertising and idealized images of the "good life" among adolescents in rural China
Year of Award
2008
Degree Type
Thesis
Degree Name
Master of Philosophy (MPhil)
Department
Department of Communication Studies.
Keywords
Advertising, Attitudes, China, Materialism, Psychological aspects, Teenagers, Television advertising
Language
English
Recommended Citation
Cai, Xiao, "Television advertising and idealized images of the "good life" among adolescents in rural China" (2008). Restricted Access Theses and Dissertations. 874.
https://repository.hkbu.edu.hk/etd_ra/874
Link to Abstract & Table of Contents
http://systems.lib.hkbu.edu.hk/cgi-bin/thesisab.pl?pdf=b21713017a.pdf
Copyright
The author retains all rights to this work. The author has signed an agreement granting HKBU a non-exclusive license to archive and distribute their thesis.
Comments
Thesis (M.Phil.)--Hong Kong Baptist University, 2008;Thesis submitted to the Dept. of Communication Studies;Includes bibliographical references (leaves 60-69)