Document Type
Journal Article
Department/Unit
Department of Journalism
Title
Intermedia agenda-setting in the age of globalization: A multinational agenda-setting test
Language
English
Abstract
This study explores mass media's agenda-setting function in a context of increased globalization to determine whether the theory, which was built upon intra-nation environments, functions in the global setting. It matches public agendas with media agendas to investigate agenda-setting effects in 11 countries worldwide, then compares media agendas across countries to consider whether inter-nation intermedia influence exists. Results suggest a general pattern of the agenda-setting function of mass media in the countries examined. The study finds evidence of inter-nation intermedia influence and thus presents a new way to look at the intermedia agenda-setting relationship - moving this research from comparisons within a local area to cross-national intermedia comparisons. Furthermore, this study checks for evidence of directional inter-nation intermedia agenda-setting. The findings suggest a complex inter-nation intermedia relationship and imply that, in the age of globalization, the simple 'powerful West' reasoning derived from the old days may need to be rethought and updated. © The Author(s) 2012.
Keywords
Agenda-setting, cross-lagged correlation analysis, globalization, intermedia agenda-setting
Publication Date
2013
Source Publication Title
Global Media and Communication
Volume
9
Issue
1
Start Page
19
End Page
36
Publisher
SAGE Publications
DOI
10.1177/1742766512463038
Link to Publisher's Edition
http://dx.doi.org/10.1177/1742766512463038
ISSN (print)
17427665
ISSN (electronic)
17427673
APA Citation
Du, Y. (2013). Intermedia agenda-setting in the age of globalization: A multinational agenda-setting test. Global Media and Communication, 9 (1), 19-36. https://doi.org/10.1177/1742766512463038