Document Type

Journal Article

Department/Unit

Department of Journalism

Title

Intermedia agenda-setting in the age of globalization: A multinational agenda-setting test

Language

English

Abstract

This study explores mass media's agenda-setting function in a context of increased globalization to determine whether the theory, which was built upon intra-nation environments, functions in the global setting. It matches public agendas with media agendas to investigate agenda-setting effects in 11 countries worldwide, then compares media agendas across countries to consider whether inter-nation intermedia influence exists. Results suggest a general pattern of the agenda-setting function of mass media in the countries examined. The study finds evidence of inter-nation intermedia influence and thus presents a new way to look at the intermedia agenda-setting relationship - moving this research from comparisons within a local area to cross-national intermedia comparisons. Furthermore, this study checks for evidence of directional inter-nation intermedia agenda-setting. The findings suggest a complex inter-nation intermedia relationship and imply that, in the age of globalization, the simple 'powerful West' reasoning derived from the old days may need to be rethought and updated. © The Author(s) 2012.

Keywords

Agenda-setting, cross-lagged correlation analysis, globalization, intermedia agenda-setting

Publication Date

2013

Source Publication Title

Global Media and Communication

Volume

9

Issue

1

Start Page

19

End Page

36

Publisher

SAGE Publications

DOI

10.1177/1742766512463038

Link to Publisher's Edition

http://dx.doi.org/10.1177/1742766512463038

ISSN (print)

17427665

ISSN (electronic)

17427673

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