Document Type

Journal Article

Department/Unit

Department of Journalism

Title

Perceptions of media functions and processing of news: Analysis of audience in a Chinese metropolis

Language

English

Abstract

Audience members carry expectations and judgment of media prior to using them. On the assumption that perceptions have broad socio-political antecedents and audience cognitive consequences, this study specifies a model to examine the relationships among social demographics, perceived media functions and evaluation of media performance, attention to newspaper and television news, and information processing strategies. Telephone interviews of a probability sample of 1000 Guangzhou residents provided first-hand data for analyses. We found that media judgment and information processing are multi-dimensional concepts and their theoretical connections are non-trivial. Variances in media assessment made no difference in people's habit of reading between the lines, but predicted differentially to critical and non-reflective reading of media content. © 2011 AMIC/SCI-NTU.

Keywords

Information theories, Mainland china, Media effect, Survey

Publication Date

2011

Source Publication Title

Asian Journal of Communication

Volume

21

Issue

1

Start Page

47

End Page

68

Publisher

Taylor & Francis

DOI

10.1080/01292986.2010.524231

ISSN (print)

01292986

ISSN (electronic)

17420911

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