Document Type
Journal Article
Department/Unit
Department of Economics
Title
Consumer perceptions of the smartcard in retailing: An empirical study
Language
English
Abstract
This article empirically explores consumer perceptions of the smartcard as e-cash for purchasing goods and services at retail outlets in Hong Kong. We design a multiattribute model to test the hypotheses using the survey data collected from individual consumers. The results show that perceived ease of use, convenience, automatic add-value service, compact design, security, reliability, and merchant support have significant effects on perceived usefulness of the smartcard for micro e-payment. The findings contribute to the literature of consumer behavior with regard to the applications of information technology in retailing, and have implications for implementing emerging technology to enhance retail services in different contexts. © 2012 Copyright Taylor and Francis Group, LLC.
Keywords
Consumer behavior, e-payment, information technology, retailing, smartcard
Publication Date
2012
Source Publication Title
Journal of International Consumer Marketing
Volume
24
Issue
4
Start Page
252
End Page
262
Publisher
Taylor & Francis
DOI
10.1080/08961530.2012.728503
Link to Publisher's Edition
http://dx.doi.org/10.1080/08961530.2012.728503
ISSN (print)
08961530
ISSN (electronic)
15287068
Recommended Citation
Liao, Ziqi, Xinping Shi, and Wing-Keung Wong. "Consumer perceptions of the smartcard in retailing: An empirical study." Journal of International Consumer Marketing 24.4 (2012): 252-262.