Document Type
Book Chapter
Department/Unit
Department of Communication Studies
Title
Music in television advertising and other persuasive media
Language
English
Publication Date
2013
Source Publication Title
Psychology of music in multimedia
Editors
Tan, Siu-Lan ; Cohen, Annabel J. ; Lipscomb, Scott D. ; Kendall, Roger A.
Start Page
315
End Page
338
Publisher
Oxford University Press
DOI
10.1093/acprof:oso/9780199608157.003.0014
Link to Publisher's Edition
http://dx.doi.org/10.1093/acprof:oso/9780199608157.003.0014
ISBN (print)
9780199608157
Recommended Citation
Shevy, Mark, and Hing Kun Kineta Hung. "Music in television advertising and other persuasive media." Psychology of music in multimedia (2013): 315-338.