Document Type
Book Chapter
Department/Unit
Department of Communication Studies
Title
Music in television advertising and other persuasive media
Language
English
Publication Date
2013
Source Publication Title
Psychology of music in multimedia
Editors
Tan, Siu-Lan ; Cohen, Annabel J. ; Lipscomb, Scott D. ; Kendall, Roger A.
Start Page
315
End Page
338
Publisher
Oxford University Press
DOI
10.1093/acprof:oso/9780199608157.003.0014
Link to Publisher's Edition
ISBN (print)
9780199608157
Recommended Citation
Shevy, Mark, and Hing Kun Kineta Hung. "Music in television advertising and other persuasive media." Psychology of music in multimedia (2013): 315-338.