Document Type
Conference Paper
Department/Unit
Department of Finance and Decision Sciences
Title
Customer engagement in an online social platform: A conceptual model and scale development
Language
English
Publication Date
2011
Source Publication Title
ICIS 2011 Proceedings
Conference Location
Shanghai, China
Publisher
n.a.
Recommended Citation
Cheung, Mei Kwan, Matthew Lee, and Xiaoling Jin. "Customer engagement in an online social platform: A conceptual model and scale development." ICIS 2011 Proceedings (2011).
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