Document Type
Conference Paper
Department/Unit
Department of Finance and Decision Sciences
Title
Customer engagement in an online social platform: A conceptual model and scale development
Language
English
Publication Date
2011
Source Publication Title
ICIS 2011 Proceedings
Conference Location
Shanghai, China
Publisher
n.a.
APA Citation
Cheung, M., Lee, M., & Jin, X. (2011). Customer engagement in an online social platform: A conceptual model and scale development. ICIS 2011 Proceedings. Retrieved from https://repository.hkbu.edu.hk/hkbu_staff_publication/4039
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