Document Type
Conference Paper
Department/Unit
Department of Marketing
Title
Customer relationship investment, Renqing and relationship commitment
Language
English
Publication Date
2010
Source Publication Title
Academy of Marketing Conference 2010
Conference Location
Coventry, United Kingdom
Publisher
n.a.
ISBN (print)
9781846000317
Recommended Citation
Shi, Guicheng, Yi-Zheng Shi, Kit Kwong Allan Chan, Matthew Tingchi Liu, and Kim-Shyan Fam. "Customer relationship investment, Renqing and relationship commitment." Academy of Marketing Conference 2010 (2010).
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