Document Type
Conference Paper
Department/Unit
Department of Marketing
Title
Taking more money and donating more money: The influence of self-threat on goal pursuit
Language
English
Publication Date
2012
Source Publication Title
43rd Association for Consumer Research North American Conference
Conference Location
Vancouver, Canada
Publisher
n.a.
Recommended Citation
Xu, Alison Jing, Yuet Yee Cheng, and Tiffany Barnett White. "Taking more money and donating more money: The influence of self-threat on goal pursuit." 43rd Association for Consumer Research North American Conference (2012).