Document Type
Conference Paper
Department/Unit
Department of Marketing
Title
Using mental simulation to manage consumer waits for services
Language
English
Publication Date
2014
Source Publication Title
AMA SERVSIG 2014 International Service Research Conference
Conference Location
Thessaloniki, Greece
Publisher
n.a.
Recommended Citation
Ho, Ka Yan, and Jessica Y. Y. Kwong. "Using mental simulation to manage consumer waits for services." AMA SERVSIG 2014 International Service Research Conference (2014).
COinS