Document Type
Conference Paper
Department/Unit
Department of Marketing
Title
Effects of relationship safeguards on channel members’ response within and beyond a dyad
Language
English
Publication Date
2015
Source Publication Title
EMAC 2015, 44th Annual Conference of the European Marketing Academy
Conference Location
Leuven, Belgium
Publisher
n.a.
Recommended Citation
Gu, Flora, Jeff Jianfeng Wang, and Tan Danny Wang. "Effects of relationship safeguards on channel members’ response within and beyond a dyad." EMAC 2015, 44th Annual Conference of the European Marketing Academy (2015).
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