Document Type
Conference Paper
Department/Unit
Department of Marketing
Title
eWOM - do men and women differ in their trust? An evolutionary perspective
Language
English
Publication Date
2014
Source Publication Title
5th EMAC Regional Conference: Marketing Theory Challenges in Emerging Markets
Conference Location
Katowice, Poland
Publisher
n.a.
APA Citation
Prendergast, G., & Chan, K. (2014). eWOM - do men and women differ in their trust? An evolutionary perspective. 5th EMAC Regional Conference: Marketing Theory Challenges in Emerging Markets. Retrieved from https://repository.hkbu.edu.hk/hkbu_staff_publication/4645
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