Document Type
Conference Paper
Department/Unit
Department of Marketing
Title
eWOM - do men and women differ in their trust? An evolutionary perspective
Language
English
Publication Date
2014
Source Publication Title
5th EMAC Regional Conference: Marketing Theory Challenges in Emerging Markets
Conference Location
Katowice, Poland
Publisher
n.a.
Recommended Citation
Prendergast, Gerard Paul, and Ka Fuk Kelvyn Chan. "eWOM - do men and women differ in their trust? An evolutionary perspective." 5th EMAC Regional Conference: Marketing Theory Challenges in Emerging Markets (2014).
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