Document Type
Conference Paper
Department/Unit
Department of Communication Studies
Title
Can consumers’ personal values alter negative country-of-origin effects? An experimental and multi-country investigation of made-in-China products
Language
English
Publication Date
2014
Source Publication Title
2014 Korean Scholars of Marketing Science International Conference
Conference Location
Seoul, Korea
Publisher
n.a.
ISSN (print)
17387809
Recommended Citation
Tse, Caleb H., Hon Ying Terri Chan, and Eric Shih. "Can consumers’ personal values alter negative country-of-origin effects? An experimental and multi-country investigation of made-in-China products." 2014 Korean Scholars of Marketing Science International Conference (2014).
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