Department of Marketing
Being a good sport: Can sponsors use CSR to build their brand?
Source Publication Title
Research Conference in Sport Marketing
portland, United States
Palmer, K., Plewa, C., Quester, P., & Mazodier, M. (2012). Being a good sport: Can sponsors use CSR to build their brand?. Research Conference in Sport Marketing. Retrieved from https://repository.hkbu.edu.hk/hkbu_staff_publication/4824