Department of Journalism
Media exposure and fashion involvement in China: A model of analysis
This study investigates the relationship between media exposure and fashion involvement in Chinese society with a conceptual model of analysis that incorporates aspects of lifestyle, materialistic value, and peer pressure. Analyses of survey data from a probability sample of 500 randomly selected respondents indicate that fashion involvement is a function of fashion magazine reading and fashion website browsing, lifestyle aspirations, perception of success, and peer influence.
Source Publication Title
China Media Research = 中国传媒研究
China Media Report
Sun, M., & Guo, Z. (2014). Media exposure and fashion involvement in China: A model of analysis. China Media Research = 中国传媒研究, 10 (3), 53-63. Retrieved from https://repository.hkbu.edu.hk/hkbu_staff_publication/5853