Department of Journalism
Media exposure and fashion involvement in China: A model of analysis
This study investigates the relationship between media exposure and fashion involvement in Chinese society with a conceptual model of analysis that incorporates aspects of lifestyle, materialistic value, and peer pressure. Analyses of survey data from a probability sample of 500 randomly selected respondents indicate that fashion involvement is a function of fashion magazine reading and fashion website browsing, lifestyle aspirations, perception of success, and peer influence.
Source Publication Title
China Media Research = 中国传媒研究
China Media Report
Sun, Mona Yanshu, and Zhongshi Guo. "Media exposure and fashion involvement in China: A model of analysis." China Media Research = 中国传媒研究 10.3 (2014): 53-63.