Document Type
Presentation
Department/Unit
Department of Communication Studies
Language
English
Publication Date
6-29-2017
Series Title
International Conference on Research in Advertising (ICORIA)
Conference Location
Ghent, Belgium
APA Citation
Fan, F., & Chan, K. (2017). Young consumers's responses to personal loan commercials. Retrieved from https://repository.hkbu.edu.hk/hkbu_staff_publication/6389
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