Department of Communication Studies
Development of a multidimensional attitude scale for organ donation research: An example from China
This research refined the notion of attitude based on the reasoned action perspective of organ donation research at both the conceptual and operational levels in the Chinese context. In Study 1, a multi-dimensional attitude scale was developed based on the salient beliefs of the Chinese toward registering to become an organ donor, and the scale’s reliability, convergent validity, and discriminant validity were established. The results of Study 1 indicated that the attitudes toward registering to become an organ donor comprised two statistically independent dimensions, namely, positive and negative attitudes. In Study 2, the predictive validity of the refined attitudes regarding organ-donor registration behavior was confirmed, and the results indicated that negative attitudes, positive attitudes, and subjective norms significantly impacted behavioral intention, which, in turn, predicted organ donor registration behavior.
Attitudes, Organ Donation, Chinese Culture, Reasoned Action Approach, Theory of Planned Behavior
Source Publication Title
Shi, Jingyuan. "Development of a multidimensional attitude scale for organ donation research: An example from China." Health Communication (2017).