Document Type

Journal Article

Department/Unit

Department of Communication Studies

Title

Persuading children: A framework for understanding long-lasting influences on children’s food choices

Language

English

Abstract

In this paper, we present a framework for understanding long-lasting influences on children’s food purchase choices and consumption. The framework interacts the characteristics of agents (i.e., children and parents/caretakers) with marketing-related effects to explain how these agents make short- and long-term decisions in the food category. We develop each of the components of our framework with different theories and multiple empirical examples, focusing on how children develop their food preferences and how their understanding of and resistance to persuasion and marketing messages may influence choices. Overall, the presented approach suggests firms, consumers, and parents can benefit from taking these factors into account when making choices that affect children and when allowing children to make their own choices.

Keywords

Child consumers, Food choices, Persuasive communication, Marketing influence, Socializing agents, Child development

Publication Date

2017

Source Publication Title

Customer Needs and Solutions

Publisher

Springer Verlag

Peer Reviewed

1

DOI

10.1007/s40547-017-0083-x

Link to Publisher's Edition

http://dx.doi.org/10.1007/s40547-017-0083-x

ISSN (print)

2196291X

ISSN (electronic)

21962928

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