Document Type

Book Chapter

Department/Unit

Department of Communication Studies

Title

传播定量研究的新议题 = Emerging methodological issues in quantitative communication research

Language

Chinese

Abstract

定量描述和分析是科学研究的基本方法。社会科学的各个领域都有方法论专家，专注于定量方法的研究、改善、应用与推广。本文介绍三项与传播有关的定量方法的进展，即可复度的计算，中介效应的分析，以及效果量的测量。其中前两项已有较完整的英文文献，本文只做简单介绍；而以主要篇幅介绍第三项。

This chapter reviews three developments in quantitative methods of communication research, mediation analysis, intercoder reliability calculation, and effect size measure in regression. While Zhao’s views on mediation and reliability have been discussed in English (Zhao, Lynch & Chen, 2010; Zhao, Liu & Deng, 2013), some of the views on effect size measures in this chapter have not been published before.

Publication Date

11-2014

Source Publication Title

传播学新趋势(下) = New trends in communication studies, II

Editors

Hong, Juntao

Start Page

953

End Page

978

Publisher

清华大学出版社 = Tsinghua University Press

Peer Reviewed

1

Funder

本研究部分获香港浸会大学“李兆基博士资助研究计划” (LSK/14-15/P13，赵心树主持), 及复旦大学信息与传播研究中心“教育部人文社会科学重点研究基地重大项目”(编号 11JJD860007,　赵心树主持）资助。
This research is supported in part by a donation from Dr. Lee Shau Kee, GBM, through HKBU Research Grant Scheme (LSK/14-15/P13, Zhao PI), and a China Ministry of Education Major Grant for Social Sciences through Fudan University Center for Information and Communication Studies (11JJD860007, Zhao PI).

Link to Publisher's Edition

http://www.tup.tsinghua.edu.cn/bookscenter/book_05001101.html#

ISBN (print)

9787302365389

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