Document Type

Journal Article

Department/Unit

Department of Sociology

Language

English

Abstract

Few readers notice that in a celebrated essay, Goffman, in a footnote, acknowledges the Chinese source of his concept of face. Around the time that Goffman published “On Face-work,” Merton urged that theory development requires, among other things, clarification or refinement of concepts. If culture is taken to be effectively related to action and meaning, it is necessary to go beyond the approach in which theories, concepts, and methods developed in one socio-cultural context are simply applied to data generated in another. The present paper shows that concepts from other cultures may challenge taken-for-granted assumptions, received wisdoms, and established conventions. The paper draws on semi-structured interviews with respondents in a number of sites in mainland China. Examination of the various notions of face articulated by respondents suggests possible developments in sociological conceptualizations of face neglected in previous discussion. It is shown that an individual’s face generation and outcome may arise out of another individual’s status or behavior. An individual’s action may give rise to a collective face outcome and a collective’s circumstances may have impact on an individual’s face state. Additionally, it is shown that face itself may become an object of self-conscious deliberation and construction. The paper demonstrates that conceptualizations employed by Chinese subjects can lead to the identification or illumination of properties and relations neglected in mainstream cultural sociology. New directions of research and theorization are thus encouraged by incorporation of culturally extraneous experiences and categories into mainstream sociology.

Keywords

Face, Concepts, Identity, Chinese culture, Intellectual entrepreneur, Theory development

Publication Date

12-2017

Source Publication Title

Journal of Chinese Sociology

Volume

4

Issue

1

Start Page

19

Publisher

SpringerOpen

Peer Reviewed

1

Copyright

This article is distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license, and indicate if changes were made.

Funder

UGC ECS 22604117.

DOI

10.1186/s40711-017-0069-y

Link to Publisher's Edition

http://dx.doi.org/10.1186/s40711-017-0069-y

ISSN (electronic)

21982635

Included in

Sociology Commons

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