Document Type

Book Chapter

Department/Unit

Department of Communication Studies

Title

Practices of CSR in China and Hong Kong

Language

English

Abstract

China and Hong Kong have a long history of practicing corporate giving and caring, guided by the deeply ingrained pursuit of the collective good. This chapter begins with a brief description of the historical and philosophical roots of corporate social responsibility in the Chinese context. Differences in the political system and economic development have shaped the courses that China and Hong Kong tread in practicing corporate social responsibility (CSR). In recent decades, CSR in China has been driven by government initiatives and the introduction of mandatory environmental and social responsibility reporting. It is also more visible among large-scale corporations. CSR in Hong Kong is more likely to be driven by company initiatives assuming a bottom-up approach among large corporations, as well as by small and medium-sized enterprises. The chapter goes on to discuss public perceptions of CSR. It ends with two case studies of CSR practices, one a negative example, and the other positive.

Keywords

Public relations best practices, CSR auditing, Environmental reporting, Consumer perceptions, CSR initiatives, Case study

Publication Date

2017

Source Publication Title

Handbook of integrated CSR communication

Editors

Diehl, Sandra ; Karmasin, Matthias ; Mueller, Barbara ; Terlutter, Ralf ; Weder, Franzisca

Start Page

317

End Page

341

Series Title

CSR, Sustainability, Ethics & Governance

Publisher

Springer

Peer Reviewed

1

Copyright

© Springer International Publishing Switzerland 2017

DOI

10.1007/978-3-319-44700-1_18

Link to Publisher's Edition

https://dx.doi.org/10.1007/978-3-319-44700-1_18

ISBN (print)

9783319446981

ISBN (electronic)

9783319447001

This document is currently not available here.

Share

COinS