Department of Communication Studies
Practices of CSR in China and Hong Kong
China and Hong Kong have a long history of practicing corporate giving and caring, guided by the deeply ingrained pursuit of the collective good. This chapter begins with a brief description of the historical and philosophical roots of corporate social responsibility in the Chinese context. Differences in the political system and economic development have shaped the courses that China and Hong Kong tread in practicing corporate social responsibility (CSR). In recent decades, CSR in China has been driven by government initiatives and the introduction of mandatory environmental and social responsibility reporting. It is also more visible among large-scale corporations. CSR in Hong Kong is more likely to be driven by company initiatives assuming a bottom-up approach among large corporations, as well as by small and medium-sized enterprises. The chapter goes on to discuss public perceptions of CSR. It ends with two case studies of CSR practices, one a negative example, and the other positive.
Public relations best practices, CSR auditing, Environmental reporting, Consumer perceptions, CSR initiatives, Case study
Source Publication Title
Handbook of integrated CSR communication
Diehl, Sandra ; Karmasin, Matthias ; Mueller, Barbara ; Terlutter, Ralf ; Weder, Franzisca
CSR, Sustainability, Ethics & Governance
© Springer International Publishing Switzerland 2017
Link to Publisher's Edition
Lee, Liane, and Kara Chan. "Practices of CSR in China and Hong Kong." Handbook of integrated CSR communication (2017): 317-341.