Document Type

Journal Article

Department/Unit

Department of Communication Studies

Language

English

Keywords

Quantitative study, Public attitudes, Traditional Chinese medicine, Health services marketing, Medical treatment choice

Publication Date

2018

Source Publication Title

International Journal of Pharmaceutical and Healthcare Marketing

Volume

12

Issue

2

Start Page

113

End Page

125

Publisher

Emerald Publishing

Peer Reviewed

1

Funder

Grant from David C. Lam Institute for East-West Studies, Hong Kong Baptist University

DOI

https://doi.org/10.1108/IJPHM-02-2017-0009

Link to Publisher's Edition

https://www.emeraldinsight.com/doi/abs/10.1108/IJPHM-02-2017-0009

ISSN (print)

1750-6123

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