Department of Communication Studies
Quantitative study, Public attitudes, Traditional Chinese medicine, Health services marketing, Medical treatment choice
Source Publication Title
International Journal of Pharmaceutical and Healthcare Marketing
Grant from David C. Lam Institute for East-West Studies, Hong Kong Baptist University
Link to Publisher's Edition
Chan, Kara, and Lennon L L Tsang. "Public attitudes toward traditional Chinese medicine and how they affect medical treatment choices in Hong Kong." International Journal of Pharmaceutical and Healthcare Marketing 12.2 (2018): 113-125.