Document Type

Journal Article

Department/Unit

Department of Journalism

Language

English

Abstract

This article considers the opportunities and difficulties in extending China’s cultural influence, usually termed ‘soft power’, among those of its close neighbours through which it is envisaged the construction of the ‘New Silk Road’ will pass. The article considers three variables that can be argued to have an effect on the degree of cultural influence a nation can wield: the degree of media independence from the state, the overall size of the economy and the relative prosperity of the individual members of a society. It argues that in those countries that are near neighbours to China, it does have some resources that can promote its cultural influence but that it also faces local and global competitors who can deploy alternative resources.

Keywords

Belt and Road, China, economy, media, soft power

Publication Date

2018

Source Publication Title

Global Media and China

Volume

3

Issue

2

Start Page

92

End Page

99

Publisher

SAGE Publications

Creative Commons License

Creative Commons Attribution-Noncommercial 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial 4.0 License

DOI

10.1177/2059436418778935

Link to Publisher's Edition

https://doi.org/10.1177/2059436418778935

ISSN (print)

20594364

ISSN (electronic)

20594372

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